We all like receiving a thoughtful gift from someone we know. It shows the person cares about us and our wellbeing.
There is a simple way for physical therapy practices and fitness trainers to create goodwill with their patients and clients—by providing complementary therapy supplies.
Many physical therapy clinics sell therapy supplies to patients to boost the bottom line. But the better approach to increasing revenue from therapy supplies may be to give them out to patients at no extra cost.
Studies consistently show that people are likely to treat someone with kindness who has demonstrated compassion to them. Scientists call this the ‘reciprocity effect.’
Anyone needing physical therapy is feeling a range of negative emotions—from annoyance with their body, anxiousness about whether it will heal, to concerns that their life may never be the same. In short, they are in a vulnerable situation.
Supplying low-cost supplies like therapy bands and tubing, range of motion pulleys, or balance discs in this time of duress can help create a closer bond between patients and their therapists.
These positive feelings may increase patient compliance and perhaps, even increase patient referrals.
Fitness trainers can also benefit by providing low-cost resistance bands, tubing, and handles to their clients.
Stretchwell’s competitive pricing lets you provide patients and clients with the most common therapy supplies for minimal cost. For example, you can provide clients with a range of motion pulley for under $5.00 or 3-foot cutting of therapy tubing, a handle, and a door jamb strap for less than $5.00.
The average revenue from a 10-visit PT episode is about $1,000. That means you would need just a few additional referrals every few months to pay for the therapy supplies. Of course, therapists need to get their patients healthy to earn referrals. But offering a small, thoughtful gift to someone in a time of need can only help the situation.
Likewise, a referral for fitness trainers can also be financially rewarding.
Stretchwell manufactures its own resistance bands and exercise tubing and is a direct importer of the other products we offer. If you own or operate a larger physical therapy clinic, give a call to inquire about how we can private label resistance bands for your practice.